Today, I’ve been asked to write something especially for my imagined ideal audience member. And the unspoken first part of the assignment is, I suppose, to have a bit of a think about who that person might be, and what makes them tick.
When I started this blog in (checks facts) November 2013, I had a very clear plan for it – the blog was here to support my embryonic Beastie business. I had just quit a job in a web design company in Northern Ireland to move back to Dublin and, coming from that background, the idea of attempting to start a business without some kind of online presence was completely unthinkable. So, I set up my blog, and went about filling it with photos of my work, in the hope of getting more people interested in what I was doing. Back then, I was writing for customers, and I was simply telling them what I was making, and where they could buy it.
But somewhere along the line, it seems to me that something shifted. If I were to try to pin it down to a particular moment, I’d say it was the first time Explorer Beastie went out for an adventure.
Having Explorer Beastie accompany me when I went out and about allowed me to start bringing some of my other passions onto the blog – travel, food and sharing my favourite places around Dublin. And then, as more Beasties went to new homes further afield, I started having even more material for these kinds of posts…
…So it began to feel like a real little community! The BeastieBlog might have started life as “the store”, but now it’s the fan club. And in my book, that’s a lot more worthwhile.
All this considered, how do I see my ideal reader now? Well, I imagine they’re quite similiar to me – people who grew up loving cartoons and hoping that their stuffed animals would come alive (although not in a “Child’s Play” kind of way). They still get a kick out of exploring new places, even if they’re only across town, and they’re constantly amazed by the bizarre array of creatures we share the planet with. They’re probably a bit kooky or nerdy, and have a penchant for cult movies and almost-forgotten music. They love to read, but were never too big on sports. And they always have time for a bit of silliness.
So to you, imaginary perfect reader, I want to say – RELAX. This isn’t just for kids. There is enough serious stuff going on the world, and you can get back to it in a few minutes – if you want to. For now, fix yourself a cup of tea and your favourite treat, and come and hang out with me and my little monsters.
The second half of today’s project is to use a new element in my blog, to mix things up a little. Exciting! I didn’t actually realise that I was able to embed from Pinterest, so I’m going to share a couple of boards that I’ve been putting together recently. Enjoy!